A backlink is just a link connecting from one website to another; a search engine such as Google uses several elements to rank a specific page, and backlinks play the most crucial role in this. If a website receives a backlink from another, it signifies that the other website believes the piece of information is exceptional or significant to their audience. A backlink, sometimes known as an “inbound link” or “incoming link,” is a link that comes from another website.

As a result, the more high-quality and relevant backlinks you obtain, the higher you will rank in Google SERPs. Backlinks are effectively votes made by other websites on your domain. Each of these votes delivers the message to search engines. This information is valuable, reliable, and practical.

Incorporating links into a search engine’s algorithm is not a novel idea. Backlinks were, in fact, the backbone of Google’s initial algorithm. Even though Google has made hundreds of modifications to its algorithm since then, backlinks continue to be an essential ranking indication. Google’s primary ranking indication remains links. According to the business, backlinks are still one of Google’s three most crucial search engine ranking criteria.

Google needs a method for recognizing which web pages are creating high-quality backlinks. Google relies on other sites with domain authority that they trust and value to inform them where to search next to make this judgement.

Your objective should be to become a website that Google trusts, and to do so; you must get connections from websites that have already established a reputation with Google. So, what are the benefits of investing time and resources in creating backlinks?

Any good link-building technique will assist you in improving your search engine rating. Inbound links going back to your web pages from other high-quality websites serve as “social proof,” notifying Google that your site has high-quality backlinks that deserve to be ranked higher. By enhancing your search engine rankings, you can ensure that not only do your linked sites receive traffic but that you also have a better chance of receiving organic traffic from search engine results pages.

What Are Backlinks in Digital Marketing?

Enhances organic search ranking, This approach encompasses all digital marketing methods that increase revenue. It is undeniably the most significant SEO tactic. These backlinks might be pretty crucial in assessing the popularity of your website on Google. When a hyperlink is clicked, it takes the user from another website to the online resource, a website web page.

A backlink is a hyperlink that leads to a page on your website. Enhances organic search ranking Ads on Google Search can help you reach more relevant clients. YouTube, among other things, is the best place for backlinks for digital marketing agencies. A backlink is defined as a link from one website to another. Backlinks are one of the ranking criteria used by Google.

How Can I Create Free Backlinks?

What Are Backlinks in Digital Marketing

Using a service to generate backlinks automatically is not a wise idea since you lose control over the sites that link back to your content. This does not imply that you should shun all providers of backlink tools. Examine some of the top tools for identifying broken links that go to your website and other backlink chances.


Ubersuggest is a free SEO tool that reveals a wealth of information, including high quality backlinks from well-known firms. Sign in with your Google account and input the website URL  you wish to evaluate.

The program will determine the site and give information about backlinks, including where they came from, which pages they lead to, and if the link is from an image or text, among other things. Ubersuggest is ideal for businesses with a bit of budget that wants to begin working on boosting their backlinks.

Not only that, but it’s also a good option if you want to assess your URL, repair broken links, and boost Google results without adding to your budget.

Examine My Links

Check My Links is a Google Chrome plugin; thus, it’s one of the most effective and simple-to-use tools available. High quality Backlinks are valuable, as you may have realized from this post! However, broken links are shared on external sites, which means you’ll likely lose a percentage of your backlinks due to this issue.

Fortunately, Check My Links can show you if external sites have broken links pointing to your URL. You may then contact the third-party site owners to notify them of each broken link and perhaps restore a previously lost connection. Furthermore, this platform is free, making it excellent for organizations with little budgetary flexibility.

Broken Link Builder

If utilizing Check My Links to locate every broken link one site at a time is too time-consuming, Broken Link Builder is an option. Rather than completing separate inspections, this platform scours the whole web at once, allowing you to view any incoming links containing a mistake.

As with Check My Links, this platform can assist you in identifying broken links, but you must contact the website owner directly. It’s critical to remember that you must include the URL to replace the fractured hyperlink when you get the website owner. As a result, you must ensure that you have another piece of content covering the same topic.

Content Bird

ContentBird, like Ubersuggest, is not a specialist tool but rather an all-in-one solution with a powerful and high quality backlink analyzing capability. The device offers a wealth of information regarding rival link-building strategies, such as anchors, referring URLs, Alexa rank, and the date each backlink was posted.

Keep in mind that ContentBird is a premium service, so you’ll need to set aside some money to invest in it. You must become acclimated to the platform before you know how to use it effectively; therefore, before choosing this specific website analysis tool, consider the learning curve and the amount of time it will take you.


Even though most businesses view the benefits of backlinks in terms of Google and search results, link development may help you attract more clients. Pitchbox is the ideal solution for link prospecting and outreach, critical elements in the lead creation process. The tool automates several tasks and suggests future backlink possibilities.

Pitchbox personalized search results depending on factors that you may change yourself. The site also offers contact information for each link prospect and is the best places for backlinks for digital marketing agencies, as well as an automatic follow-up option, allowing you to keep on top of your outreach possibilities without continually monitoring for a response.


Not every business owner recognizes it, but gaining good search rankings for websites that cater to local audiences necessitates a one-of-a-kind strategy. When a user’s search involves geographic phrases, Google employs a slightly different algorithm to determine the page ranks in the Google search results.

Whitespark is an excellent tool for identifying future backlink opportunities, particularly local SEO. This platform displays review sites, guest writing platforms, directories, professional associations, non-governmental organizations (NGOs), contribution sites, and similar possibilities in your field.

How many backlinks do I need to rank?

On average, a website should have 40 to 50 backlinks to the homepage to boost domain authority to a competitive level for SEO. The PageRank scores of such backlinks, on the other hand, are crucial since the higher their value, the fewer connections are required to increase total ranks. On average, you need 0 to 25 backlinks to position for low competition keywords and 50 to 100 backlinks to rank for high competition keywords. However, the actual quantity of backlinks required to rank a web page is determined by your website’s domain authority and the PageRank of the incoming backlinks. 

Remember that this is only an average for effective SEO, and you don’t always need that many backlinks to compete in search engine results pages (SERPs). A single PR10 backlink from a website with exceptionally high authority, for example, is far more critical for SEO and ranks than three PR5 backlinks from lower authority sites. The goal of long-term keyword competitiveness and improved classes should be to obtain the most excellent PageRank backlinks possible. When it comes to creating backlinks, quality always trumps quantity. If you need ideas for link building, check out this post on producing high-quality backlinks. 

How do I check backlinks to my website?

understanding What Are Backlinks in Digital Marketing

We cover using a combination of tools to find and prioritize backlink sources in Moz’s SEO training sessions. Examining your competitors’ backlinks is one way to rapidly locate high Domain Authority sites with a history of connecting to pages about your issue. During the SEO Bootcamp, this technique is addressed in detail. 

Go to the Link Explorer page.

Link Explorer is a world-class backlink checker which can be used to investigate the link profile of any website on the internet. It uses criteria like Page Authority, Domain Authority, and Spam Score to determine the quality of inbound connections. You can conduct a lot of backlink analysis with the free version, but you’ll need full access to use all of its features, which you can acquire for free with a 30-day trial of Moz Pro.

Enter the URL of a rival

It is recommended that you open a browser window and copy the URL of your competitor’s website. This will eliminate any spelling mistakes and the danger of inputting the domain name wrong. An example of a common mistake is adding “www” to the URL when that is not how the site renders. 

Go to the “Inbound Links” section of the menu bar.

The Inbound Links tab will show you all of the tour competitor’s website pages that link to it. I set the following parameters above the list to find sources of connections that deliver link equity: The link type is Follow, and the link status is Active. This will display all external backlinks to any page on your competitor’s site that provides link equity.

Backlink data can be exported as a.csv file.

You can export most reports in Link Explorer to.csv format. Save the results and repeat the process with your other competitors.

Compile all competitors’ backlink.csv results

Combine the backlink outputs from the top 5–10 rivals’ Link Explorer accounts into a single spreadsheet.

Page Authority should sort all backlinks.

Based on our understanding of critical ranking variables, Page Authority is a 1–100 scale developed by Moz that predicts the likelihood of a page’s ability to rank in a search result. Higher numbers indicate that the page is more authoritative and has a better chance of ranking. Higher Page Authority sites will also provide your competitor’s site with more significant link equity. As a sorting criterion, use Page Authority.

Examine all of the sites that connect to you to see if there are any opportunities

For the keywords you’re targeting, you now have a long list of sites linking to your competition for the keywords you’re targeting. Look through the list of high Page Authority links for sites or writers that appear frequently. Contact these sites using your preferred outreach approach and start building a relationship.

What is a backlink profile?

Backlinks are necessary for your site to rank better in Google search results; therefore, it’s essential to know how many you have and how good they are. You’ll be able to construct a link-building plan based on the facts in your backlink profile to improve search ranking positions and conversions. An internal link guiding visitors from one page of your site to another page of your site, or an external link directing users from your site to an external source, is referred to as a backlink.

If another company links to your website, it means they believe in your location and its content enough to link to it. This is advantageous for SEO since Google maintains note of which websites trust your website and content. 

While good sites link to other reputable places, spammy sites are more likely to link to low-quality sites. Google and other search engines may penalise your site if you connect to a spammy site. To avoid directing consumers to spam, search engines crawl and reward or punish site rankings for avoiding leading consumers to spam to avoid referring consumers to spam.

The link collection that leads to your site is a backlink profile. A backlink profile includes information about various link qualities outside the number of backlinks, such as:

  • Different types of hyperlinks
  • Text for the anchor (i.e., the clickable text with the hyperlink)
  • Quality of the domain
  • Relevance

It will be easier to attain higher ranks, increase referral traffic to your site, and more if you have a strong backlink profile.

Backlinks’ Advantages

Backlinks provide several marketing and branding advantages. Here are six specific benefits to employing a targeted link-building approach.

  • Improves organic search position rankings
  • Increases your site’s referral traffic
  • Improves your brand’s perceptions
  • Establishes connections with other websites
  • Enhances the visibility of your material
  • Promotes your business to new clients.

5 Signs That Your Backlink Profile Is Strong

What Are Backlinks in Digital Marketing - the signs

Before you start creating backlinks, it’s a good idea to know what your profile should look like in the end. A robust backlink profile will include the following:

  • A large number of natural, high-authority backlinks
  • Anchor text that is appropriate and not spammy
  • The majority of backlinks are from sites related to your topic or area.
  • An absolute minimum of low-authority, low-quality links
  • A wide range of link kinds

While having many backlinks will help your site rank higher, never use unethical practices like buying backlinks. Obtaining many backlinks in a short period can raise red flags and result in a penalty. However, spam links from low-quality sites will inevitably appear on your site over time, but don’t worry.

Backlinks can help you get more organic traffic

Higher rankings, more significant referral traffic, and brand promotion are advantages of having a backlink profile with many high-quality backlinks. Evaluate your backlinks, discover opportunities, and establish a strategy with free tools like Google Search Console and Google Analytics.

There are two primary techniques to keep track of your high-quality backlink profile.

  • Use the link: “your website,” for example, link:brightedge.com. This will bring up a list of websites that Google has linked to that particular website.
  • To better understand the characteristics of sites that link to your page, you can utilize tools like BrightEdge Backlink Management. With BrightEdge, you’ll be able to keep an eye on your competitors’ link profiles and learn about the links that appear to have the most favourable impact on their rankings, as well as get suggestions for your profile.